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Bayer Healthcare
Firewood was approached by the Diabetes Division of Bayer Heathcare to conceive, plan, design, and build their Bayer EasyCare loyalty program. Given diabetics are as unique as any other group of people, we thought a customizable experience might help Bayer break through the clutter. On the web site, disease management tools can be configured to suit various user needs.
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Comcast
A few years ago, Goodby Silverstein & Partners’ (GS&P’s) Rich Silverstein handpicked Firewood to help pitch and win the Comcast business—with Firewood responsible for all of Comcast’s national direct mail programs. We would sit down with GS&P monthly for updates …
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Zeebo
The Zeebo video game console is produced by Tectoy and Qualcom for the emerging BRIC nations. Our involvement included logo design, branding, style guide, console design, product instruction guides, brand characters, stationery system, and site design.
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Various Clients – Logo Design
When it comes to logo design and brand creation, BTO’s approach is a bit different than most branding agencies. First of all, we don’t have a “house style,” which translates to our approaching each branding challenge as a unique opportunity …
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Line 6
Line 6 is an LA-based manufacturer of digital modeling equipment for musicians: guitars, amplifiers, and effects processors. In an industry whose visual marketing is strewn with clichés ranging from ALGs* (term coined by former Line 6 VP of Marketing and …
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Lindemans
When we were approached by Lindemans to help them launch their Reserve family of wines, we were told that the company’s Australian heritage should be a key component of the messaging and look and feel. At the time, Aussie wine …
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Louis Raphael
Unless you’re an avowed nudist, a woman, or a shorts-in-any-weather purist like John’s three boys, chances are you’ve got at least one pair of men’s dress pants in your wardrobe. And there’s a pretty good chance those pants were made by Louis Raphael.
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WF (A large California-based bank)
Working with our friends at Wayfinder, we were tasked with solving a pretty important communications problem: how do you let college kids who don’t have a way to pay their bills know that there actually is a way. To support …
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Torani
Torani is a San Francisco-based, family-owned company that produces flavoring syrups, sauces, and blended drink bases. Firewood was brought in to work on the advertising and marketing collateral aimed at café owners.