Archive for the ‘direct marketing’ Category
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Bayer Healthcare
Firewood was approached by the Diabetes Division of Bayer Heathcare to conceive, plan, design, and build their Bayer EasyCare loyalty program. Given diabetics are as unique as any other group of people, we thought a customizable experience might help Bayer break through the clutter. On the web site, disease management tools can be configured to suit various user needs.
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Comcast
A few years ago, Goodby Silverstein & Partners’ (GS&P’s) Rich Silverstein handpicked Firewood to help pitch and win the Comcast business—with Firewood responsible for all of Comcast’s national direct mail programs. We would sit down with GS&P monthly for updates …
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WF (A large California-based bank)
Working with our friends at Wayfinder, we were tasked with solving a pretty important communications problem: how do you let college kids who don’t have a way to pay their bills know that there actually is a way. To support …